Introduction
Running a business has just been made easier in this century than in any other previous years. Talk to millionaires and billionaires who made money before the discovery of internet social media. They will probably exhibit to you how much internet has made running business much easier and even cheaper. When you have a business social media should be part of your marketing plan as well as social marketing to gain partners and clients at the same time.
How do you know which platforms are good or not good to set your base in? You should look for a social media/networking platform depending on the users involved. If your business is all about jobs and mortgage then mature people are your target and platforms like Facebook is where you will find such people. However if you are looking for a younger generation then new and recent social media platforms like telegram and Instagram should work better. Here are some of the free social networking sites you will find this year.
Instagram
If you are interested in fashion or photography as your business niche then Instagram may work wonderfully for you. Most of the young people have Instagram accounts and having a marketing strategy here will ensure you can get more customers and even build partnership with other business owners in the platform. This is one of the top media sites you will find out there and it is definitely worth a try if you want to go online.
Facebook
This list of course cannot be complete if we left this giant out of the question. Created in 2004, it was a wonderful revolution for internet and has done a great deal in bringing the world in. the older generation joined the site and most of them are reluctant to try other medias and so if your business targets a mature audience this free social networking site is worth a peek. It has advantages of posting pictures and choosing who views your products so why not try it out and see if it works for your business.
Telegram
This social media site came after Whats App and it has become famous. The features are actually similar and it can form a very good base for social networking with the feature of forming groups depending on the interest people. A new feature it has included is whereby you can form a type of channel and you are the only person who can control it. Through sharing the channel link you can get people to visit and view your product. It may not be perfect but it is worth trying this feature for your business.
Conclusion
The three mentioned above are just a tip of the iceberg on the number of free social networking site the internet contains. Running a business using physical advertising materials will actually be a hard task that is why we can term social media as a revolution to business world. Some of the other top social media sites include Snap chat, Twitter, Pinterest, LinkedIn and Google+. Accept change and involve your business in online marketing and maybe you will maximize your profits and reduce costs.
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