Running
a business is a very tricky business in itself. You can start a business and
you have this vision of making it the most popular company just like Google or
McDonalds. Truth is that the growth of a business will require patience and
most of all a lot of product selling and marketing. In the past marketing
included walking around selling and using newspaper, but in this new era we
have the internet. Although many social media platforms are used for people to
communicate and relate in person to person kind of relationship, you can use it
to your business advantage.
Distinguish Between Social Networking and Social Media
Both
social media and networking take place in the internet and that is a similarity
worth noting. Social media is platform which involves sharing of content
between people, but then the person behind the content will be solely
responsible and the ownership will fall on them. This includes blogs and
platforms where people can respond to your content but have no control over.
Social networking on the other hand deals with connecting people of the same
business niche together and enhancing the sharing of ideas through social
networking sites. Despite the difference, both of these platforms will serve
the purpose of boosting your business.
Top Social Networking Sites
Social networking sites have
become more popular in the 21st century and of course the father of
this type of site is Facebook. Here is a list of at-least five top social
networking sites we have in 2018.
Facebook is the top social networking site that you can find now and maybe it is
because of the fact that it is the oldest form of social media communication.
At
second place we have Whats App which
came later after Facebook but then it has gained a lot of popularity thanks to
its special features distinct from Facebook.
Instagram
is the third networking site. It actually falls under the category of new social networking sites. Sharing of
images completes the need of virtual reality in business marketing.
Google
also its own site know as G+ whichis
almost as old as Facebook but has been createdfor business purposes mainly.
Pinterest get the fifth place as one of
the top social networking sites. It
has enabled travel customers gain the ability ofplanning their trips and also
has the features of sharing photos just like Whats App and Instagram.
New Social Networking Sites
There are very many upcoming networking sites but here is just a few of the sites which are showing a lot of effort and are giving the top sites a shiver. We have Snap chat, Skype, Viber, Tumblr, QQ, Telegram and LinkedIn. These new social networking sites are really become an advantage for many businesses around the globe.
Why Social Networking Site?
Marketing
has just been made easier and if you accept change then this could be a big
help for your business. By just sharing pictures your business will gain
popularity but you have to put effort to convincing customers.
Conclusion
There
is a whole bunch of advantages that come with social media and social networking sites, but it is up
to the entrepreneur to research and decide which the best platform for the
business is. It could actually be a game changer and would really reduce the
amount spent in advertising and marketing.
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